Target on Target in Hilo

March 22, 2011
By

The new Target Store in Hilo remains on target for a July opening.  Big Island News Center’s Israel Gonzales met with the new manager, Scott Hayes, and with Sarah Bakken, public relations officer for Target out of Arizona.    They met at the site of the new Target, near Home Depot on land leased from Department of Hawaiian Homelands.   The new 150,000 square foot store was having carpet and tile laid Tuesday.  Local contractors Goodfellow Bros. and Nordic PCL were on site working.

The Hilo store will be unique among the four Hawaii stores.  It is the first in Hawaii to implement the “Fresh Market Plan,” now in 350 stores nationwide.    It will have a far larger grocery department than the other Hawaii stores and the first to offer fresh produce and fresh meats.  They’ll also offer baked goods, as well as the standard packaged foods and dairy products available at most Target stores.   It will also have a pharmacy, a photolab, a Starbucks, and a Pizza Hut.

The Target store’s General Manager, called Store Team Leader in the Target world, is Scott Hayes.  Hayes came to the Hilo assignment after working for Target in both Alaska and Seattle.  He is no stranger to opening new stores–this is his third store for which he’ll be the opening Store Team Leader.   Hayes  commented that Target is known for its participation in the community where its customers (called guests) and employees (called team members) live and work.  In February, Target  donated $50,000 to each of three Hawaii Island Schools to promote literacy.  Na’alehu Elementary,  Mountain View Elementary, and Keonepoko Elementary in Pahoa each developed a plan to use the grant, including buying books for their school libraries and buying books for the students and their families to take home, creating family literacy nights, and more.

Hayes says Target plans to hold a four day hiring blitz at the Naniloa Volcanoes Resort April 14 through 17 to hire 15 to 20 team leaders.  Each candidate will have multiple interviews.  Some will be hired on the spot.    Hayes says the leadership team will host a hiring blitz for the remaining 250 to 300 employees at University of Hawaii at Hilo’s new gym May 12 through 15.   Again, potential employees will have multiple interviews, and many will be hired on the spot.  Job applications will be online no later than April 4 at http://targetcareers.target.com

One of the biggest questions is when and whether Bullseye, the Target mascot, will come to the store’s Grand Opening.  Hayes says he’s not sure if Bullseye will be at the Soft Opening on Wednesday,  July 20 or at the Grand Opening on Sunday, July 24–but he’s certain Bullseye will be at one.   Bullseye will as always be accompanied by her handler and her own personal  makeup artist.

(Israel Gonzales contributed to this story.)

BINC's Sherry Bracken at the Kona Target Grand Opening with Bullseye

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